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The Frae Story 

w e l c o m e

We love adding a touch of luxury to life, a pamper treatment to rejuvenate, a fine glass of wine as the sun sets or exploring new lands of paradise.   At Frae we believe that little luxuries not only enrich your daily rituals but also the heart.

Frae was born to bring you practical yet sophisticated pieces for the beach, your adventures and home. We have partnered with artisans in Turkey & India to create the highest quality items.

Dreamed up under the sunshine and designed from our hometown in Hawke’s Bay.  We are Kyla & Leah, sister duo starting out on a journey of our brand, Frae the Label.

Thank you so much for being here.

x x

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Stop waiting

for friday,

for summer,

for someone to

fall in love with you,

for life. Happiness is

achieved when you stop

waiting for it and make

the most of the moment

you are in now.

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Join the Frae family 

  Sending you everything you need and nothing you don't

You're in! Thank you so much x

© 2024 by Frae the label.

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